Brand Guidelines are the bible of the brand, containing a detailed description of its use across various communications channels
The goal is to define standards for the use of all brand identity elements with visual examples on carriers and recommendations for their production.
Stages:
After presenting the brand guidelines, we make changes based on the client's feedback and prepare a "source package" – an archive containing editable files of all brand elements, carriers, and the guidelines themselves.
Stages:
STARK, an innovative architecture and interior design studio in Squamish, Canada, has redefined its brand identity. The new concept, "The Thrill Seekers," captures STARK's passion, sustainability commitment, and collaborative ethos. The refreshed visual identity reflects their core values and invites audiences to experience architecture's sensory journey.
Embark on a captivating journey as we unveil the profound essence of سوق, an esteemed Beirut-based brand meticulously crafted by local furniture virtuosos. The Souq is a new community that’s why it needed a brand which would reflect all its identity and exquisite uniqueness, emphasising the curated collections of the brand.
Integra operates as a system integrator and software developer, crafting innovative IT solutions and products to enhance the efficiency of its clients' processes. The brand specialises in digitalisation across diverse sectors, including production, transport and logistics, agro-industry, metallurgy, fuel energy, and oil and gas production. Our task involved developing a fresh visual identity for the brand, aligning it with the newly established brand platform.
YOOFLOW is a global pump manufacturer, which since 2007, has been manufacturing, researching and developing high-quality pumps for diesel engines across the world. We were commissioned to create a new visual identity for the brand to make it stand out among the competitors and clearly reflect the brand positioning and the business. In addition, we created packaging design as the first step of the brand implementation.
Since 2003 Everest Elektromekanik has been designing and manufacturing both ultrasonic and spray industrial cleaning systems offering the 360 engineering service worldwide. We were to redefine the brand that was founded 20 years ago and create its new unique identity, which will reflect the new brand strategy while preserving the brand's traditions and DNA.
It's hard to imagine a city without a burger-bar. Whether it's a bistro or bar, gourmet restaurant or delivery service – you can find a burger almost everywhere. So if by chance you are in Potsdam drop in Friedrich Burger – a burger hotspot in the heart of the city. And may Friedrich be with you!
Creating brand identity for the camping fuel equipment, we seek to embody the spirit of adventure and reliability. Through a seamless fusion of rugged durability and eco-conscious innovation, the revamped identity will inspire outdoor enthusiasts to trust in AIRA's products as essential companions for their wilderness journeys.
We were to create a separate brand, which would stand out from the Group’s flagship brand, vodka Beluga. In addition, the logos of the two brands looked similar. The main task was to shift the focus from the flagship brand identity and to emphasize Boutique in the corporate identity.
The Carlton is a luxury hotel located in the heart of the city. Our team faced a tricky task, to fine-tune the brand's visual identity, while maintaining its recognisability and unique character attributes for its target audience.
In order to respond to all the challenges facing the travel industry, IT startups are replacing the usual tour operators with the new generation of professionals who think differently and offer bold solutions. They are transforming the travel industry, making it more user-friendly for both tourists and the local entrepreneurs and hosts.
The monoxrom.net project is designed to raise awareness about mental health, reduce the stigma associated with mental illness, and provide reliable mental health resources. We've created a brand that can attract the companies' attention to the problem of depression and, above all, the attention of those who are in a pre-depressed state, but do not know about it.
Stera is an online platform for the distribution of a wide variety of plants based on a user-friendly service with full-cycle customer support solutions. It is not just an online store, but a community of people united by the simple idea of loving plants. We created a unique brand image that would differentiate it from classic window-type online stores and give it a sense of technology, while maintaining its friendly vibe and originality in the green field.
Stardust Magazine is an educational resource for young talents. In its pages you will find a variety of articles on any topic. We created an image of the new media that would be suitable for young researchers as well as for specialists and professors. The journal had to be formal, and academic, but at the same time not boring like a textbook.
Gossip Company is a New York based wellness brand that is launching its products globally. The company’s philosophy is to create bright and beautiful home products for a young audience while minimising the band production’s impact on our planet. The main goal for us was to balance a fun and bright look & feel with the sustainable and clean communications.
Learn how we helped the largest alcohol company to show how they create a new wave of drinking culture. Our goal was to change the perception of Luding Group among the target audiences and to shift away the visual perception of the brand as only an importer of alcoholic beverages. Moreover, we've made an accent on the brand's architecture, including an educational sub-brand and its positive influence on a new conscious culture of alcohol consumption.
Along with a new strategy development, we created a new identity for the University that was to reflect that strategy. We identified potential vectors of developing Perm Polytech’s brand and created a brand platform that would focus on harmonious development of personality and on training leaders for the fast-paced world. The project won Red Dot award 2021.
JOU JOU is a Bright, Fresh, and Happy cosmetics company that creates beauty products for generation Z. The design language had to be bright, fresh and able to bring happy emotions. The chosen photo style have to represent the targeted audience: diverse group of young women. We worked on branding, naming, slogan and identity as well as packaging design. The communications concept was built around the message "Your skin knows best what's good for Her".
Terrio is on a mission to provide farmers with digital solutions in order to make their work easier, more efficient, and less expensive. Our goal was to create an image of a cross industrial company. The brand had to be interesting for the farmers as well as for the investors and IT-specialists.
Fimmo is a real estate digital platform based in France. Fimmo allows its users to focus on investing, leaving aside the usual complexities of dealing with properties. We wanted to create a new brand that would emphasize the key advantage of Fimmo: making real estate investing easy for everyone. The project won WBDS 2022.
We took part in the ambitious project to create the urban ensemble of the largest sports complexes in the country, including the reconstructed stadium, residential and business quarter, the Sports Park, as well as the five-star hotel Hyatt Regency.
Metafrax Group is among the world's largest methanol producers. We worked on the 360 branding, as well as created communications strategy, brand movie, campaign and websites for all the sub-brans. The project was awarded by Red Dot in 2020.
Synterra Group is a real estate development company that has successfully completed a number of development projects. Synterra Group incorporates Synterra Construction, a construction company, and Synterra Oil, an oil trading company. Synterra Group engaged us to create a brand identity for the group of companies.
