We break it down into modules tailored to the clients' needs: market analysis, benchmarking, brand audit, and ways of development
The goals are to define the market, the dynamic of its development and to reveal possible differentiation factors. Throughout our work, we ascertain the scope and structure of both local and global markets, comparing both situations to identify the most significant trends and promising opportunities.
Stages:
The goal is to understand what competitors are doing, evaluate their actions and communications. We describe the features of competitors' offerings, their visual communications, and key messages, as well as evaluate the effectiveness of their communications channels and identify the competitors' position on the grid.
Stages:
The goal is to assess the current position and study the development strategy of the company. We explore company's business model and its internal image, as well as identify how interaction with key stakeholders is built and determine the expectations of employees from the brand.
Stages:
The goal is to determine the most relevant opportunities for positioning the future brand. We compile all the analytics obtained from previous stages and identify the brand's position on the positioning grid.
Stages:
STARK, an innovative architecture and interior design studio in Squamish, Canada, has redefined its brand identity. The new concept, "The Thrill Seekers," captures STARK's passion, sustainability commitment, and collaborative ethos. The refreshed visual identity reflects their core values and invites audiences to experience architecture's sensory journey.
We were to create a separate brand, which would stand out from the Group’s flagship brand, vodka Beluga. In addition, the logos of the two brands looked similar. The main task was to shift the focus from the flagship brand identity and to emphasize Boutique in the corporate identity.
Cosmos Hotel Group owns and manages 21 hotels with over 7000 rooms in 15 different cities and is among the leading hotel chains, constantly increasing its assets, both through the construction of new facilities and attracting third-party hotels for management. Recently the company adopted a new business strategy, prompting the need to reassess the brand's positioning and its offline and online communications.
In order to respond to all the challenges facing the travel industry, IT startups are replacing the usual tour operators with the new generation of professionals who think differently and offer bold solutions. They are transforming the travel industry, making it more user-friendly for both tourists and the local entrepreneurs and hosts.
The monoxrom.net project is designed to raise awareness about mental health, reduce the stigma associated with mental illness, and provide reliable mental health resources. We've created a brand that can attract the companies' attention to the problem of depression and, above all, the attention of those who are in a pre-depressed state, but do not know about it.
Learn how we helped the largest alcohol company to show how they create a new wave of drinking culture. Our goal was to change the perception of Luding Group among the target audiences and to shift away the visual perception of the brand as only an importer of alcoholic beverages. Moreover, we've made an accent on the brand's architecture, including an educational sub-brand and its positive influence on a new conscious culture of alcohol consumption.
Gossip Company is a New York based wellness brand that is launching its products globally. The company’s philosophy is to create bright and beautiful home products for a young audience while minimising the band production’s impact on our planet. The main goal for us was to balance a fun and bright look & feel with the sustainable and clean communications.
Along with a new strategy development, we created a new identity for the University that was to reflect that strategy. We identified potential vectors of developing Perm Polytech’s brand and created a brand platform that would focus on harmonious development of personality and on training leaders for the fast-paced world. The project won Red Dot award 2021.
Terrio is on a mission to provide farmers with digital solutions in order to make their work easier, more efficient, and less expensive. Our goal was to create an image of a cross industrial company. The brand had to be interesting for the farmers as well as for the investors and IT-specialists.
JOU JOU is a Bright, Fresh, and Happy cosmetics company that creates beauty products for generation Z. The design language had to be bright, fresh and able to bring happy emotions. The chosen photo style have to represent the targeted audience: diverse group of young women. We worked on branding, naming, slogan and identity as well as packaging design. The communications concept was built around the message "Your skin knows best what's good for Her".
We took part in the ambitious project to create the urban ensemble of the largest sports complexes in the country, including the reconstructed stadium, residential and business quarter, the Sports Park, as well as the five-star hotel Hyatt Regency.
Synterra Group is a real estate development company that has successfully completed a number of development projects. Synterra Group incorporates Synterra Construction, a construction company, and Synterra Oil, an oil trading company. Synterra Group engaged us to create a brand identity for the group of companies.
Metafrax Group is among the world's largest methanol producers. We worked on the 360 branding, as well as created communications strategy, brand movie, campaign and websites for all the sub-brans. The project was awarded by Red Dot in 2020.
