Brand Name & Slogan

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We create a catchy brand name to make it a vivid embodiment of the main idea and complement it with a unique slogan

Methodology

Naming

The goal is to create a strong and memorable name that reflects the brand's key idea based on its positioning. During the process, we always offer several name options based on different approaches.

Stages:

  • Creating a shortlist of names
  • Checking the availability of naming options across various international systems
  • Checking the availability of suitable domains
  • Analyzing the results of similar requests in search engines

Sub-brands' Naming

The goal is to create names for all sub-brands, based on the mother brand's name and its architecture. Based on the conducted research and competitors audit, a naming system for sub-brands will be identified.

Stages:

  • Creating sub-brand naming systems
  • Checking the availability of selected naming options across various international systems
  • Checking the availability of suitable domains
  • Analyzing the results of similar requests in search engines

Slogan

The goal is to create a slogan that reflects the brand's key idea in an original and memorable form. During the process, we conduct a brief research and benchmarking and create a unique slogan based on the brand's positioning.

Stages:

  • Searching for relevant references among the global and local companies with the similar positioning
  • Proposing various slogan directions
  • Refining the slogan based on the chosen direction

STARK

STARK

STARK, an innovative architecture and interior design studio in Squamish, Canada, has redefined its brand identity. The new concept, "The Thrill Seekers," captures STARK's passion, sustainability commitment, and collaborative ethos. The refreshed visual identity reflects their core values and invites audiences to experience architecture's sensory journey.

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The Souq

The Souq

Embark on a captivating journey as we unveil the profound essence of سوق, an esteemed Beirut-based brand meticulously crafted by local furniture virtuosos. The Souq is a new community that’s why it needed a brand which would reflect all its identity and exquisite uniqueness, emphasising the curated collections of the brand.

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F&B индустрия

Friedrich Burger

It's hard to imagine a city without a burger-bar. Whether it's a bistro or bar, gourmet restaurant or delivery service – you can find a burger almost everywhere. So if by chance you are in Potsdam drop in Friedrich Burger – a burger hotspot in the heart of the city. And may Friedrich be with you!

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Туризм и гостиприимство

Chicos

The restaurant offers its guests European cuisine and author's cocktails. We worked on brand positioning & visual language as well as website and social media, and interior and furniture design, which reflects the key idea of the brand. The project won Transform MEA 2023.

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Boutique by Beluga Group

Boutique by Beluga Group

We were to create a separate brand, which would stand out from the Group’s flagship brand, vodka Beluga. In addition, the logos of the two brands looked similar. The main task was to shift the focus from the flagship brand identity and to emphasize Boutique in the corporate identity.

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Cosmos Hotel Group

Cosmos Hotel Group

Cosmos Hotel Group owns and manages 21 hotels with over 7000 rooms in 15 different cities and is among the leading hotel chains, constantly increasing its assets, both through 
the construction of new facilities and attracting third-party hotels for management. Recently the company adopted a new business strategy, prompting the need to reassess the brand's positioning and its offline and online communications.

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Davay

Davay

In order to respond to all the challenges facing the travel industry, IT startups are replacing the usual tour operators with the new generation of professionals who think differently and offer bold solutions. They are transforming the travel industry, making it more user-friendly for both tourists and the local entrepreneurs and hosts.

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monoxrom

monoxrom

The monoxrom.net project is designed to raise awareness about mental health, reduce the stigma associated with mental illness, and provide reliable mental health resources. We've created a brand that can attract the companies' attention to the problem of depression and, above all, the attention of those who are in a pre-depressed state, but do not know about it.

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Stardust Magazine

Stardust Magazine

Stardust Magazine is an educational resource for young talents. In its pages you will find a variety of articles on any topic. We created an image of the new media that would be suitable for young researchers as well as for specialists and professors. The journal had to be formal, and academic, but at the same time not boring like a textbook.

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Gossip Company

Gossip Company

Gossip Company is a New York based wellness brand that is launching its products globally. The company’s philosophy is to create bright and beautiful home products for a young audience while minimising the band production’s impact on our planet. The main goal for us was to balance a fun and bright look & feel with the sustainable and clean communications.

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Luding Group

Luding Group

Learn how we helped the largest alcohol company to show how they create a new wave of drinking culture. Our goal was to change the perception of Luding Group among the target audiences and to shift away the visual perception of the brand as only an importer of alcoholic beverages. Moreover, we've made an accent on the brand's architecture, including an educational sub-brand and its positive influence on a new conscious culture of alcohol consumption.

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Perm Polytech

Perm Polytech

Along with a new strategy development, we created a new identity for the University that was to reflect that strategy. We identified potential vectors of developing Perm Polytech’s brand and created a brand platform that would focus on harmonious development of personality and on training leaders for the fast-paced world. The project won Red Dot award 2021.

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JOU JOU

JOU JOU

JOU JOU is a Bright, Fresh, and Happy cosmetics company that creates beauty products for generation Z. The design language had to be bright, fresh and able to bring happy emotions. The chosen photo style have to represent the targeted audience: diverse group of young women. We worked on branding, naming, slogan and identity as well as packaging design. The communications concept was built around the message "Your skin knows best what's good for Her".

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Terrio

Terrio

Terrio is on a mission to provide farmers with digital solutions in order to make their work easier, more efficient, and less expensive. Our goal was to create an image of a cross industrial company. The brand had to be interesting for the farmers as well as for the investors and IT-specialists.

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 VTB Arena Park

VTB Arena Park

We took part in the ambitious project to create the urban ensemble of the largest sports complexes in the country, including the reconstructed stadium, residential and business quarter, the Sports Park, as well as the five-star hotel Hyatt Regency.

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Tecrop

Tecrop

Launching an Ag Tech start up that aims to enable local farmers to produce healthy and tasty products globally. Our team worked on Tecrop positioning, naming and visual language creation. The project won WBDS 2022.

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Metafrax Group

Metafrax Group

Metafrax Group is among the world's largest methanol producers. We worked on the 360 branding, as well as created communications strategy, brand movie, campaign and websites for all the sub-brans. The project was awarded by Red Dot in 2020.

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Synterra Group

Synterra Group

Synterra Group is a real estate development company that has successfully completed a number of development projects. Synterra Group incorporates Synterra Construction, a construction company, and Synterra Oil, an oil trading company. Synterra Group engaged us to create a brand identity for the group of companies.

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