We develop brand architecture, establishing the right relationships both among sub-brands and with the brand's target audiences
The goal is to optimize brand portfolio and define rules for the its further development. Throughout the process, we determine the hierarchy and structure of the brand portfolio, as well as establish rules for brand interaction with external and internal audiences. Additionally, we define naming and branding guidelines for sub-brands.
Stages:
Cosmos Hotel Group owns and manages 21 hotels with over 7000 rooms in 15 different cities and is among the leading hotel chains, constantly increasing its assets, both through the construction of new facilities and attracting third-party hotels for management. Recently the company adopted a new business strategy, prompting the need to reassess the brand's positioning and its offline and online communications.
In order to respond to all the challenges facing the travel industry, IT startups are replacing the usual tour operators with the new generation of professionals who think differently and offer bold solutions. They are transforming the travel industry, making it more user-friendly for both tourists and the local entrepreneurs and hosts.
Learn how we helped the largest alcohol company to show how they create a new wave of drinking culture. Our goal was to change the perception of Luding Group among the target audiences and to shift away the visual perception of the brand as only an importer of alcoholic beverages. Moreover, we've made an accent on the brand's architecture, including an educational sub-brand and its positive influence on a new conscious culture of alcohol consumption.
Along with a new strategy development, we created a new identity for the University that was to reflect that strategy. We identified potential vectors of developing Perm Polytech’s brand and created a brand platform that would focus on harmonious development of personality and on training leaders for the fast-paced world. The project won Red Dot award 2021.
Terrio is on a mission to provide farmers with digital solutions in order to make their work easier, more efficient, and less expensive. Our goal was to create an image of a cross industrial company. The brand had to be interesting for the farmers as well as for the investors and IT-specialists.
We took part in the ambitious project to create the urban ensemble of the largest sports complexes in the country, including the reconstructed stadium, residential and business quarter, the Sports Park, as well as the five-star hotel Hyatt Regency.
Metafrax Group is among the world's largest methanol producers. We worked on the 360 branding, as well as created communications strategy, brand movie, campaign and websites for all the sub-brans. The project was awarded by Red Dot in 2020.
Synterra Group is a real estate development company that has successfully completed a number of development projects. Synterra Group incorporates Synterra Construction, a construction company, and Synterra Oil, an oil trading company. Synterra Group engaged us to create a brand identity for the group of companies.
