Packaging Design

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Packaging design is a crucial element of brand recognition, eliciting emotions and highlighting the brand's quality and values

Methodology

Packaging Design Concept

The goal is to determine the purpose of the packaging and creating a unique design that accurately reflects it, thereby enhancing the brand's competitiveness and success in the market. 

 

Stages: 

  • Define technical requirements and approve references 
  • Develop one or several visual concepts 
  • Discuss with the client 

Finalising the Design

After the presentation, we conduct several rounds of revisions and deliver the source files according to the technical requirements, as well as provide recommendations on materials and production. 

 

Stages: 

  • Refine the design concept to the final packaging layout 
  • Provide recommendations on materials and production 
  • Deliver the source files 

The Souq

The Souq

Embark on a captivating journey as we unveil the profound essence of سوق, an esteemed Beirut-based brand meticulously crafted by local furniture virtuosos. The Souq is a new community that’s why it needed a brand which would reflect all its identity and exquisite uniqueness, emphasising the curated collections of the brand.

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YOOFLOW

YOOFLOW

YOOFLOW is a global pump manufacturer, which since 2007, has been manufacturing, researching and developing high-quality pumps for diesel engines across the world. We were commissioned to create a new visual identity for the brand to make it stand out among the competitors and clearly reflect the brand positioning and the business. In addition, we created packaging design as the first step of the brand implementation.

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Everest

Everest

Since 2003 Everest Elektromekanik has been designing and manufacturing both ultrasonic and spray industrial cleaning systems offering the 360 engineering service worldwide. We were to redefine the brand that was founded 20 years ago and create its new unique identity, which will reflect the new brand strategy while preserving the brand's traditions and DNA.

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F&B индустрия

Friedrich Burger

It's hard to imagine a city without a burger-bar. Whether it's a bistro or bar, gourmet restaurant or delivery service – you can find a burger almost everywhere. So if by chance you are in Potsdam drop in Friedrich Burger – a burger hotspot in the heart of the city. And may Friedrich be with you!

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AIRA

AIRA

Creating brand identity for the camping fuel equipment, we seek to embody the spirit of adventure and reliability. Through a seamless fusion of rugged durability and eco-conscious innovation, the revamped identity will inspire outdoor enthusiasts to trust in AIRA's products as essential companions for their wilderness journeys.

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Туризм и гостиприимство

Chicos

The restaurant offers its guests European cuisine and author's cocktails. We worked on brand positioning & visual language as well as website and social media, and interior and furniture design, which reflects the key idea of the brand. The project won Transform MEA 2023.

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The Carlton

The Carlton

The Carlton is a luxury hotel located in the heart of the city. Our team faced a tricky task, to fine-tune the brand's visual identity, while maintaining its recognisability and unique character attributes for its target audience.

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Boutique by Beluga Group

Boutique by Beluga Group

We were to create a separate brand, which would stand out from the Group’s flagship brand, vodka Beluga. In addition, the logos of the two brands looked similar. The main task was to shift the focus from the flagship brand identity and to emphasize Boutique in the corporate identity.

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Luding Group

Luding Group

Learn how we helped the largest alcohol company to show how they create a new wave of drinking culture. Our goal was to change the perception of Luding Group among the target audiences and to shift away the visual perception of the brand as only an importer of alcoholic beverages. Moreover, we've made an accent on the brand's architecture, including an educational sub-brand and its positive influence on a new conscious culture of alcohol consumption.

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Gossip Company

Gossip Company

Gossip Company is a New York based wellness brand that is launching its products globally. The company’s philosophy is to create bright and beautiful home products for a young audience while minimising the band production’s impact on our planet. The main goal for us was to balance a fun and bright look & feel with the sustainable and clean communications.

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VYZR

VYZR

We worked on new brand visual language creation for a Canadian tech company, VYZR Technologies. It was founded in response to the absence of innovative and effective Protective Personal Equipment (PPE) available to the public in the face of a global pandemic.

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Plain

Plain

The goal of the new Plain brand – clothing for the modern urban environment – is to show the man-nature symbiosis, complementing it, and not destroying it, using only organic fabrics for the clothing and packaging production.

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JOU JOU

JOU JOU

JOU JOU is a Bright, Fresh, and Happy cosmetics company that creates beauty products for generation Z. The design language had to be bright, fresh and able to bring happy emotions. The chosen photo style have to represent the targeted audience: diverse group of young women. We worked on branding, naming, slogan and identity as well as packaging design. The communications concept was built around the message "Your skin knows best what's good for Her".

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