Communications strategy is the bible for communicators, which ensures effective long-term relationships between the brand and its audiences
The goal is to create a foundational toolkit for the brand's day-to-day communications, ensuring a connection between its platform and current agenda. At this stage, we create a communications master-matrix and adapt it for each target audience.
Stages:
The goal is to describe the brand's tone of voice that reflects its character and emotional disposition. The tone of voice is formulated by principles of verbal communication, which can be practically represented by specific rules for composing texts on behalf of the brand.
Stages:
Cosmos Hotel Group owns and manages 21 hotels with over 7000 rooms in 15 different cities and is among the leading hotel chains, constantly increasing its assets, both through the construction of new facilities and attracting third-party hotels for management. Recently the company adopted a new business strategy, prompting the need to reassess the brand's positioning and its offline and online communications.
Learn how we helped the largest alcohol company to show how they create a new wave of drinking culture. Our goal was to change the perception of Luding Group among the target audiences and to shift away the visual perception of the brand as only an importer of alcoholic beverages. Moreover, we've made an accent on the brand's architecture, including an educational sub-brand and its positive influence on a new conscious culture of alcohol consumption.
Gossip Company is a New York based wellness brand that is launching its products globally. The company’s philosophy is to create bright and beautiful home products for a young audience while minimising the band production’s impact on our planet. The main goal for us was to balance a fun and bright look & feel with the sustainable and clean communications.
Metafrax Group is among the world's largest methanol producers. We worked on the 360 branding, as well as created communications strategy, brand movie, campaign and websites for all the sub-brans. The project was awarded by Red Dot in 2020.
Synterra Group is a real estate development company that has successfully completed a number of development projects. Synterra Group incorporates Synterra Construction, a construction company, and Synterra Oil, an oil trading company. Synterra Group engaged us to create a brand identity for the group of companies.
