UX/UI

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Our approach is based on UX/UI design – creating user-friendly interfaces that are convenient and attractive for users

Methodology

Research & Architecture

The goal is to study the market and competitors in terms of functionality and content, as well as analyse best practices for displaying information. During the process, we conduct research, benchmarking, create a customer journey map, and formulate the final technical requirements. 

 

Stages: 

  • Gathering initial data, conduct a briefing 
  • Conducting market analysis (from the perspective of UX, functionality, and content) 
  • Conducting UI analysis (analyse best practices for displaying information) 
  • Searching for references 
  • Creating a Customer Journey Map (a diagram and description of key user mechanics of navigating through the website/application) 
  • Developing the architecture of the website/application 

Wireframes

The goal is to schematically visualise the architecture and layout of information on the pages of a website or mobile application. Wireframes (or prototypes) serve as the foundation for creating the future design concept. 

 

Stages: 

  • Determining the list of wireframes 
  • Prototyping the header (navigation) of the website/application 
  • Prototyping the approved screens 
  • Incorporating feedback and finalising the wireframes 

Technical Specification

The goal is to create the Technical Specification based on analytics, wireframes, discussions with the client, and our expertise. The Technical Specification is a document that defines the scope of work as well as all the technical features necessary for website development. 

 

Stages: 

  • Compiling the results of the previous stages into a single document 
  • Approving the Technical Specification with the client 
  • Finalising the Technical Specification based on feedback 

STARK Website

STARK Website

In addition to the new brand identity that we created for STARK, as the first step of the brand implementation – we designed and developed a corporate website. It follows the minimalistic aesthetics of the visual identity and reflects the brand's core values, methodology, the variety of projects and, most of all, allows us to meet STARK team.

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Туризм и гостиприимство

Chicos

The restaurant offers its guests European cuisine and author's cocktails. We worked on brand positioning & visual language as well as website and social media, and interior and furniture design, which reflects the key idea of the brand. The project won Transform MEA 2023.

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Cosmos Hotel Group

Cosmos Hotel Group

Cosmos Hotel Group owns and manages 21 hotels with over 7000 rooms in 15 different cities and is among the leading hotel chains, constantly increasing its assets, both through 
the construction of new facilities and attracting third-party hotels for management. Recently the company adopted a new business strategy, prompting the need to reassess the brand's positioning and its offline and online communications.

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Davay

Davay

In order to respond to all the challenges facing the travel industry, IT startups are replacing the usual tour operators with the new generation of professionals who think differently and offer bold solutions. They are transforming the travel industry, making it more user-friendly for both tourists and the local entrepreneurs and hosts.

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Stera

Stera

Stera is an online platform for the distribution of a wide variety of plants based on a user-friendly service with full-cycle customer support solutions. It is not just an online store, but a community of people united by the simple idea of loving plants. We created a unique brand image that would differentiate it from classic window-type online stores and give it a sense of technology, while maintaining its friendly vibe and originality in the green field.

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monoxrom

monoxrom

The monoxrom.net project is designed to raise awareness about mental health, reduce the stigma associated with mental illness, and provide reliable mental health resources. We've created a brand that can attract the companies' attention to the problem of depression and, above all, the attention of those who are in a pre-depressed state, but do not know about it.

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Stardust Magazine

Stardust Magazine

Stardust Magazine is an educational resource for young talents. In its pages you will find a variety of articles on any topic. We created an image of the new media that would be suitable for young researchers as well as for specialists and professors. The journal had to be formal, and academic, but at the same time not boring like a textbook.

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Perm Polytech

Perm Polytech

Along with a new strategy development, we created a new identity for the University that was to reflect that strategy. We identified potential vectors of developing Perm Polytech’s brand and created a brand platform that would focus on harmonious development of personality and on training leaders for the fast-paced world. The project won Red Dot award 2021.

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Gossip Company

Gossip Company

Gossip Company is a New York based wellness brand that is launching its products globally. The company’s philosophy is to create bright and beautiful home products for a young audience while minimising the band production’s impact on our planet. The main goal for us was to balance a fun and bright look & feel with the sustainable and clean communications.

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Metafrax Group

Metafrax Group

Metafrax Group is among the world's largest methanol producers. We worked on the 360 branding, as well as created communications strategy, brand movie, campaign and websites for all the sub-brans. The project was awarded by Red Dot in 2020.

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Synterra Group

Synterra Group

Synterra Group is a real estate development company that has successfully completed a number of development projects. Synterra Group incorporates Synterra Construction, a construction company, and Synterra Oil, an oil trading company. Synterra Group engaged us to create a brand identity for the group of companies.

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