HR Branding

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We believe that a strong HR brand not only attracts talented professionals but also builds a lasting emotional connection between employees and the company, creating an atmosphere of trust, engagement, and shared purpose.

Methodology

HR Brand Research

We start with an in-depth analysis of the internal and external perception of the company as an employer. This includes:

  • Studying corporate culture and key messaging.
  • Analyzing target audiences: current employees and potential candidates.
  • Evaluating the company’s brand assets, brand platform, brand spirit, and competitive advantages.
  • Researching industry trends and the competitive landscape, both locally and globally.

HR Brand Development

Based on the research, we form a unique Employee Value Proposition (EVP) that reflects the company’s HR values and is communicated to both internal and external audiences. This helps create an attractive HR image for current and potential employees.

Additional Stages of HR Brand Development

  • Development of the HR branding concept.

  • Creation of visual identity for the HR brand.

  • Visualization of key HR brand messages.

  • Development of an HR Brand Book to ensure consistency in communications.

Metafrax Group

Metafrax Group

Metafrax Group is among the world's largest methanol producers. We worked on the 360 branding, as well as created communications strategy, brand movie, campaign and websites for all the sub-brans. The project was awarded by Red Dot in 2020.

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Туризм и гостиприимство

Chicos

The restaurant offers its guests European cuisine and author's cocktails. We worked on brand positioning & visual language as well as website and social media, and interior and furniture design, which reflects the key idea of the brand. The project won Transform MEA 2023.

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Synterra Group

Synterra Group

Synterra Group is a real estate development company that has successfully completed a number of development projects. Synterra Group incorporates Synterra Construction, a construction company, and Synterra Oil, an oil trading company. Synterra Group engaged us to create a brand identity for the group of companies.

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Davay

Davay

In order to respond to all the challenges facing the travel industry, IT startups are replacing the usual tour operators with the new generation of professionals who think differently and offer bold solutions. They are transforming the travel industry, making it more user-friendly for both tourists and the local entrepreneurs and hosts.

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