Together we are a family
Adandra is a global digital platform to search for business relationships. The main idea of a platform is to give its users a sense of family. "Together we are a family" is a brand promise. That's why Adandra is not just an app but more like a world community.
Design concept
Logo and icon creation
Brand style elements
Our mission was to create the right image which would maintain the unique character of the brand. To illustrate its family oriented corporate purpose and also to emphasise its technological advantages.
We created a visual identity based on the idea that
the platform contains a variety of proposals. Colourful constructor layout works as a framework for the different content, making the brand engaging and user-friendly.
The idea for the design concept is based on the construction set. The rectangular blocks resemble building structures and apartment layouts. This idea of construction set can also
be seen as a metaphor for investment. So the visual language perfectly captures the essence of the brand.
We found the inspiration for the logo concept in the brand name itself. While searching for the right kind of lettering for the wordmark, we saw an interesting shape in the space between the letters. It resembles the shape of a key.
A vibrant orange is used as the main color. It is very eye-catching and fits in with the real estate. The main color is complemented by a palette of more classic pastel tones.
Using a key shape, we have developed a set of simple design elements that resemble construction blocks. These shapes can be used as independent design elements, or they can form the layout system.
The layout system becomes the framework for visual and textual content and goes well with illustrations. A set of modular blocks can be easily transformed to fit any template.
