Stark: The Art of Branding

Intro

Creating a brand for an architectural firm allowed us to craft a visual identity that not only meets market demands but also inspires. Our approach involves a thorough analysis of the target audience and competitive landscape, enabling us to develop unique and recognizable imagery. Deep interviews with key figures reveal the essence of the company, showcasing its DNA, and formulating an original platform that encapsulates its mission, vision, and values.

Project Description

This case was highlighted by Behance, affirming that we are on the right path. We created a visual language that leaves a lasting impression from the first glance. By carefully selecting color palettes, fonts, and graphic elements, we aimed to convey the brand's philosophy effectively. Special attention was given to the logo design—a crucial element of the identity. The final step involved producing a brand book, which consolidated all design details into a concise format with clear application instructions and a series of brand assets with production guidelines.

The Canadian firm’s branding received high praise from Behance, acknowledging our industry expertise that stands the test of time. Discover more about other projects from Electric Brand Consultants.