Souq: Innovative Branding for the Modern Market

Intro

Our work on the branding for the Lebanese handmade furniture and home accessories brand Souq exemplifies how to merge traditional approaches with new trends. We aimed to develop an identity that reflects both the brand's historical roots and its commitment to innovation and exclusivity.

Project Description

In crafting the visual language, we focused on combining classic elements — such as ornaments and patterns — with progressive graphic techniques. This approach resulted in an image that captures attention and conveys the spirit of the company.

Outro

The project has been recognized as one of the best on Behance, proving the effectiveness of our branding approach, which remains relevant and engaging to a broad audience. If you're interested in ordering a logo or learning more about the methodology developed by the strategists at Electric Brand Consultants, visit our page.