Our favorite branding resources
(save for yourself so you don't forget)
Due to numerous requests from our friends and colleagues, we have made a list of useful and interesting, in our opinion, articles and books on branding.
Books
- The essentials of branding from The Big Book of Marketing
- A Brand is Built in the Mind
- Wally Olins: the brand handbook
Articles
- How to Create a Brand Strategy
Websites
- Brandnew
- fontpair
