Success Story: Rebranding the Industrial Giant Siemens

Intro

Siemens is a driving force in digitalization and a source of innovative solutions, but this was not fully reflected in its brand perception.

Creating a New Brand

The company focused on a single core value: "Ingenuity for life." This commitment to improving quality of life through innovation and entrepreneurial spirit embodies the value Siemens creates for customers and society, and serves as a benchmark for all their actions. It sends a solid message to the public and fosters a customer-centric culture among employees.

Updating the Brand Identity

Siemens implemented a new brand experience system that stands out for its simplicity and differentiation. The iconic "Petrol" color was transformed into "Dynamic Petrol" — a gradient that has now become a key brand element. Images connect with the audience by telling real stories. Typefaces have been adapted for digital touchpoints. A simple layout system ensures a consistent global appearance.

Results of the Rebranding

This highly collaborative approach brought together various agencies and departments worldwide, resulting in the development of the brand program in record time. The program was launched internally to ensure employee engagement and now operates in over 50 countries.

At Electric Brand Consultants, we specialize in creating brands across various industries, including industrial, technology, and manufacturing. You can explore our award-winning rebranding case studies recognized for their design excellence.