Rebranding Juventus
Rebranding Juventus
Today, a football club is more than just an organization that gathers a loyal audience around its team and stadium. It is a community of like-minded individuals who share common values and whose interests extend far beyond a single sport.
A football club is not only about traditions and history but also about bold new projects, advanced infrastructure, and transitioning to a digital environment to energize and inspire a broader audience with the spirit of sport. A football club creates an ecosystem for people, and as such, it must have a strong brand that unites all aspects of the organization so that each sub-brand contributes to the capitalization of the core brand. A strong brand enables different areas of activity and products to be connected under a single appealing image, emphasizing their advantages.
Juventus Football Club Rebranding
This project is one of the boldest rebranding efforts in football club history. The new logo represents Juventus at its core: the letter "J" in its name, the stripes on the jersey, and the Scudetto shield. The new identity reflects the DNA of Juventus' brand and molds it into clear lines of a powerful symbol—iconic and essential—capable of taking center stage in any context or interface.
A Brand Platform for Stakeholder Interaction
Like any commercial organization, a brand helps a football club stand out among competitors. The brand of a sports club combines its adopted positioning, which defines its role and place in the world, its vision-driven idea and mission, and its narrative—a concentrated expression of the club’s culture that guides the brand across all points of contact with a broad audience. A brand platform allows the club to convert its resources and capital into a forward-looking story composed of actions and communications.
Order a Brand Platform
By contacting the branding agency Electric Brand Consultants, you can learn the cost of rebranding and order a brand platform or corporate identity. Our specialists will provide you with the most relevant portfolio of projects tailored to your specific field.
