Brand Strategy of the IT Integrator Croc

Croc is an IT company operating in over 40 countries worldwide and is one of the leading integrators in the CIS region. Its clients include enterprises across various sectors: banks and financial organizations, telecommunications and energy companies, retail and industrial enterprises, healthcare institutions, insurance firms, and government organizations. Over half of its clients are listed among the top 500 largest companies.

New Brand Positioning

Croc initiated a digital transformation in 2018, updating its brand positioning, restructuring its sales department, and enhancing industry expertise. The company also focused on developing its ecosystem of sub-brands and partners.

The updated brand positioning emphasized five core business areas:

• Core Business: Traditional project-based solutions.
• Process Business (Services): Managed IT services.
• Breakthrough Technologies (Digital): Innovations like blockchain and big data.
• Consulting Expertise (Consulting): Advisory services.
• Products and Scalable Solutions (Products): Ready-to-use solutions.

Croc’s brand ecosystem includes sub-brands such as Cloud Services, Educational Solutions, Digital Marketing Labs, Creative Labs, E-commerce Platforms, and Immersive Technologies, all integrated into the parent company’s brand architecture.

Brand Platform

The brand slogan, "Integrating the Future," reflects Croc's mission and service offerings. Its brand values include boldness, determination, innovation, resilience, and hard work.

Visual Identity

Croc’s corporate color palette features green, purple, and orange, creating a recognizable visual identity. The Cyrillic wordmark and gradient-style graphics inspired by IT concepts are prominently used in banners and layouts.

Searching for Branding Services?

Electric Brand Consultants has extensive experience in creating brand positioning and identity. Contact our experts to discuss your ideas and branding needs.