Overview of the Invitro Brand

Today, Invitro is one of the largest and most equipped companies, offering not only diagnostic but also medical services.

Invitro Rebranding

In 2016, Invitro underwent a rebranding to reflect fundamental shifts in the brand's ideology and its position as a leader in laboratory and medical services in the CIS. This change was partly driven by the growing importance of franchising in their business. Invitro aims to be more than just a service provider, positioning itself as an information portal for the public.

Brand Strategy

The brand strategy includes innovation in laboratory medicine, principles for developing high-tech medicine for the future, and long-term partnerships.

Brand Design

A key part of the brand design is a six-color palette: green, grey-green, blue, light purple, gray, and black. The logo is the brand name written in Latin letters.

Rebranding Results

Invitro has established itself as a premium brand in laboratory diagnostics, with modern digital communications and retail design reminiscent of high-end private clinics. Moving from a B2C laboratory network to a technological and informational leader, it emphasizes educational programs, proprietary media, and social media engagement targeting both professionals and consumers.

While continuing as a diagnostic network, Invitro is diversifying into non-core sub-brands related to innovative medicine. Its distinct brand architecture allows it to reach various audiences while maintaining the premium brand's identity. Including new brands in Invitro’s communications keeps its image dynamic and evolving.

Looking for Expert Branding Services?

Electric Brand Consultants, with extensive experience in creating industry-leading brands that connect with broad audiences, is available for project consultations.