The coronavirus pandemic has impact on everything, and the world economy is no exception. The current crisis requires businesses to reassess priorities, and brands are forced to adapt to constantly changing environment. Suddenly we woke up in a world where stock market crashes and massive bankruptcies and lockdowns have become the new normal. Companies started to reduce their advertising budgets and rescheduling projects. However, the times of world's isolation and crisis always call for investing in communications more than ever.