Overview of the Hemotest Laboratory Diagnostics Brand

The Hemotest diagnostics network operates in 230 cities, expanding through both franchises and its own resources. Hemotest collaborates with medical centers, providing patients with professional laboratory diagnostics.

Brand Style

Hemotest’s brand style is recognizable for its bright colors and consistent use of branding elements in advertisements, with shades of red, blue, and green featured in its logo, office decor, and promotional materials.

Brand Mission

Hemotest’s mission is to help people care for their health through accurate lab tests and to offer convenient, accessible diagnostic solutions. Its core values include professionalism, responsibility, care, and accessibility.

Brand Communications

Hemotest’s communications are largely B2B-focused, aimed at attracting new partners and expanding its network, while franchisees handle consumer interactions. Unlike more emotional brands, Hemotest’s messaging with consumers emphasizes rationality and technology, highlighting the lab rather than the network.

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