Overview of the CMD Medical Brand

CMD is a unique laboratory diagnostics network with a large multidisciplinary lab, a modern scientific-production complex, and research divisions. Leveraging the scientific potential of Rospotrebnadzor’s Epidemiology Research Institute, CMD offers competitive prices and develops new molecular-level tests.

Brand Strategy

CMD’s strategy focuses on expanding its own branches and medical offices and increasing partnerships with other healthcare facilities.

Brand Architecture

CMD’s brand architecture lacks a clear structure. CMD-Kids operates under its own brand with branches but lacks a separate website. CMD-Auto has a separate website but remains under the CMD brand. CMD has no dedicated logo.

Brand Style

The brand palette includes blue, light blue, and green, appearing in both online and offline brand materials. The logo is associated with the medical theme.

CMD Branding

CMD emphasizes its connection to the Epidemiology Research Institute, reflecting this in a conservative communication style that appeals to older audiences. To reach new audiences, CMD launches special promotions with separate sites and new brands (such as services for children and home care).

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Electric Brand Consultants, a full-service agency, has extensive experience in brand research and developing brand positioning and style. Contact our specialists to discuss your project.