Overview of the Discount Brand Agent 003

Agent 003 is a network of medical diagnostic offices created by Invitro in November 2018, with offices in Perm and Ryazan. Positioned as a discount brand, Agent 003 offers services at regionally affordable prices. The brand’s mission from Invitro is to make medical tests accessible in regional areas, acting as an aggregator to monitor top laboratories, reagent suppliers, conduct tests quickly, and choose cost-effective options.

Brand Values

Affordable, Quality, and Speedy are the three core values of Agent 003. The company regularly runs promotions that reflect these values, providing customers with fast test results at highly accessible prices.

Brand Design

The brand design uses a palette of white, red, and dark blue. The name "003" and logo are styled to resemble a budget institution, suggesting the company’s affordability.

Branding Takeaways

Agent 003 uses Invitro’s logistics and laboratory diagnostics services but operates as an independent brand. Unlike Invitro, Agent 003 focuses on simplicity and affordability for regional audiences. Brand values emphasize quality, speed, and affordability. Despite its broad appeal, the brand is limited in scope, mainly offering basic services, while more extensive development remains with Invitro.

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