The Mission of Brands in Gas Chemistry

For modern companies, defining their purpose has become a crucial component of strategy. This is especially true in the chemical industry, where social responsibility and sustainable development play an important role.

The Brand Mission as the Foundation of the Platform

A brand's mission is its fundamental goal that guides the company's activities. For the British industrial giant Johnson Matthey, it is "to create a cleaner and healthier world for current and future generations," reflecting a commitment to environmentally sustainable solutions. This is not just a slogan but part of a broader platform aimed at improving people's quality of life and protecting the environment.

The Saudi Arabian petrochemical producer Sabic promises "to be a reliable provider of quality products and services using innovative technologies," emphasizing the importance of continuous learning and skill development, which allows the company to stay at the forefront of technological progress. This positioning helps Sabic highlight its leadership by demonstrating its commitment to quality and innovation.

In turn, the West African plant Atlantic Methanol sets the goal of "maximizing value for customers and shareholders," focusing on responsibility and transparency, which are also important aspects of its positioning. This enables the company to build trusting relationships with partners, ensuring stability and long-term cooperation.

Conclusion

In the chemical industry, a brand's purpose plays a significant role in shaping its market positioning. Examples from the world's largest industrial players confirm that a well-formulated and consistently implemented mission helps them achieve strategic goals and strengthen stakeholder trust.

We at Electric Brand Consultants have an extensive experience in developing vision, mission and values for the clients from over 20 different industries